AJU CONTINUUM, a global investment firm specializing in real estate, branding and technology, today announced a partnership with Kasa Living, Inc. (www.kasa.com) to manage and operate the historic property located at 929 South Broadway in the heart of Downtown Los Angeles. Formerly the Ace Hotel Downtown Los Angeles, the re-envisioned property has been relaunched as STILE Downtown Los Angeles by Kasa.
Since taking over in February, Kasa has realized significant improvements in key metrics including guest review scores, revenue generation and profit margins. By implementing a proprietary technology stack and centralized management, Kasa has reduced operational costs while maintaining a high-quality guest experience and honoring the hotel’s storied heritage.
STILE is a lifestyle accommodation brand created for the modern nomad. Designed to blend a sense of community, inspiring aesthetics and authentic local experiences with all the comforts of home expected. STILE features modern yet timeless design and innovative amenities, promoting a deep sense of “pride of home.”
In addition to 182 guest rooms, STILE DTLA by Kasa features 5,000 square feet of meeting and event space, a rooftop splash pool and lounge, and an intimate 1,600-seat independent theater for live entertainment. As part of the transition, AJU CONTINUUM has invested heavily in technology and aesthetic upgrades, including new high-speed Wi-Fi, curated works by Korean artist Jibin Im, and a new wine bar concept for the rooftop bar by Brooklyn-based SAUCED (www.saucedbklyn.com). In-room bathroom amenities and face masks created exclusively for STILE are designed with meticulous attention to detail. Made in Korea, the world-renowned center of cosmetics, these products are tailored to elevate the guest experience at STILE DTLA by Kasa, embodying the very essence of quality and relaxation.
Connected to the hotel, Broadway’s United Theatre (www.theunitedtheater.com) will remain open as an open venue hosting concerts, performances and special events under the management of AJU CONTINUUM. The theatre originally opened in 1927 as United Artists’ flagship movie theater. Restored to its former glory and featuring Spanish Gothic design, the venue blends historic charm with modern amenities, embodying the spirit of the Golden Age of Cinema and Los Angeles’ vibrant contemporary arts scene. For more information or to book a stay at STILE DTLA by Kasa, please visit https://s.kasa.com/stiledtla.
Hotel Website
Style Downtown Los Angeles by Kasa
929 South Broadway
Los Angeles, CA 90015
America
+1 650-451-3444