Los Angeles County and nonprofits partner in anti-bias campaign


A series of PSAs from celebrities and community leaders will teach residents how to recognize and report hate crimes.

June 20, 2024 11:44 AM PDT

LOS ANGELES, Calif. — Los Angeles County officials on Thursday are asking for help in airing and sharing five anti-bias public service announcements aimed at educating residents about hate crimes and how to report them.

The Truth and Accountability League, a nonprofit founded in 2020 to address anti-Armenian racism, partnered with the county’s Human Rights Commission and the LA vs. Hate campaign team to produce the PSAs, “Stand with TAAL Against Hate.” Each PSA is about 30-35 seconds long and features actress and comedian Margaret Cho, Glendale Police Chief Manny Sid, Glendale Community College President and Chancellor Ryan Koerner, businessman Rick Caruso and criminal defense attorney Mark Geragos.

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“At a time when incidents of bigotry, discrimination and hate are on the rise, our latest PSA campaign is an important step in the right direction,” Vic Jerami, founder and chairman of TAAL, said in a statement.

Jerami also thanked the five people who participated in the campaign.

“Their commitment to fighting hate and fostering unity through diversity is what drives TAAL,” Jerami said in a statement. “We are honored to partner with the Los Angeles County Commission on Human Rights and LA vs. Hate.”

TAAL, the Committee and LA vs. Hate are seeking the cooperation of television networks, radio stations and affiliated programs to air the PSA and share it on their websites, emails and social media platforms.

The county’s Human Relations Commission launched the LA vs. Hate campaign in 2019, a “community-centered” program designed to bring together all Los Angeles County residents to speak out against hate, report hate, and empower those who have been victims of hateful acts.

Previous projects TAAL has worked on with the Human Rights Commission and LA vs. Hate have included town hall meetings to address the rise in anti-Armenian hate crimes in Los Angeles County, “Armenians Against Hate” posters, and PSAs featuring Armenians who have been victims of hate-related incidents.

City News Service



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